Concept

a_broad is a publication that reflects the evolution and practice of design in Switzerland and its repercussion internationally.

It explains the internationalization of the Swiss Style, referencing two unavoidable figures of Swiss graphic design, Josef Müller-Brockmann and Hans Neuburg, united through the periodical publication Neue Grafik.

Design

It was used a rigid formal language, based on the work of the two designers explored, featuring a grid-based layout, with a clean sans-serif typography, Neue Haas Grotesk [Helvetica] by Max Miedinger and Eduard Hoffmann.